cv pdf
EDUCATION
Ph.D. Marketing
September 2006 – May 2010 — University of Massachusetts Amherst, MA
MBA Coursework
January 2005 – May 2006 – University of Massachusetts Amherst, MA
MA Digital Media Studies
September 2001 – June 2003 – University of Denver, CO
Post-Graduate Studies in Art History & French
September 2000 – June 2001 American University of Paris, France
BA Communications
September 1997 – December 1999 Worcester State University, Worcester, MA
ACADEMIC EXPERIENCE
Assistant Professor, Marketing
Northern Illinois University, Assistant Professor of Interactive Marketing (Aug. 2010 – present)
Graduate Teaching Assistant
University of Massachusetts Amherst (Aug. 2006 – May 2010)
Lecturer
University of Massachusetts Amherst (Aug. 2005 – May 2006)
PUBLICATIONS
CONFERENCE PRESENTATIONS
Biswas, Dipayan, Donald R. Lehmann, Lauren I. Labrecque, and Ereni Markos (2012), “Order Effects of Sampling Similar Versus Dissimilar Experiential Products,” presented at the American Marketing Association Winter Educators’ Conference, February 17-19, 2012 in St. Petersburg, FL.
Lauren I. Labrecque, Shabnam H. A. Zanjani, and George R. Milne (2011), “Authenticity in Online Communications: Examining Antecedents and Consequences,” presented at the Direct/Interactive Marketing Research Summit, Oct 1-3, 2011 in Boston, MA.
Biswas, Dipayan, Lauren Labrecque, and Donald Lehmann (2011), “Seeing First or Smelling First? Order Effects of Sensory Cues on Product Evaluations,” presented at the American Marketing Association Summer Educators’ Conference, August 5-7, 2011 in San Francisco, CA.
Zanjani, Shabnam H. A., Lauren I. Labrecque, and George R. Milne (2011), “Authenticity In Online Communications: Examining Antecedents And Consequences,” presented at the Academy of Marketing Science National Conference, May 24-27, 2011 in Coral Gables, FL.
Biswas, Dipayan, Donald R. Lehmann, Lauren I. Labrecque, and Ereni Markos (2011), “Order effects of sampling experiential products: the role of product similarity,” presented at the Academy of Marketing Science National Conference, May 24-27, 2011 in Coral Gables, FL.
Biswas, Dipayan, Lauren Labrecque, and Donald Lehmann (2011), “The Impact of Sensory Order on the Expected Taste of Foods,” presented at the American Marketing Association Winter Educators’ Conference, February 18-20, 2011 in Austin, TX.
Labrecque, Lauren I., Ereni C. Markos, and George R. Milne (2010), “The Personal Branding and Privacy Tradeoff,” presented at the Direct/Interactive Marketing Research Summit, October 9-10, 2010 in San Francisco, CA.
Labrecque, Lauren I., Anjala S. Krishen, and Stephan Grzeskowiak (2010), “Social Motivations for Brand Loyalty,” presented at the Direct/Interactive Marketing Research Summit, October 9-10, 2010 in San Francisco, CA.
Labrecque, Lauren I. and George R. Milne (2010), “Exciting Red and Competent Blue: Liking Color to Brand Personality,” invited presentation and dissertation proposal competition runner-up, Academy of Marketing Science National Conference, May 26-29, 2010 in Portland OR.
Labrecque, Lauren I. and George R. Milne (2010), “Exciting Red and Competent Blue: Liking Color to Brand Personality,” presented at the American Marketing Association Winter Educators’ Conference, February 18-22, 2010 in New Orleans, LA.
Labrecque, Lauren I. (2009), “Competent Blue and Sophisticated Purple: Examining the Link between Color and Brand Personality,” invited presentation and dissertation competition winner, Society for Marketing Advances, November 4-7, 2009 in New Orleans, LA.
Milne, George R., Lauren I. Labrecque, and Ereni C. Markos (2009), “Dialectical Tensions in Managing One’s Digital Footprint,” presented at the American Marketing Association Winter Educators’ Conference, February 20-23, 2009 in Tampa, FL.
Markos, Ereni and Lauren I. Labrecque (2008), “Blurring the Boundaries between Real and Virtual: Consumption Experiences and the Self Concept in the Virtual World,” presented at the Association for Consumer Research North American Conference, October 22-26, 2008 in San Francisco, CA. (working paper submission).
Labrecque, Lauren I., Adwait Khare, Anthony K. Asare, and Henry Greene (2008), “Word of Mouse Versus Professional Movie Critics: Which has a Greater Impact on Movie Success?” presented at the American Marketing Association Summer Educators’ Conference, August 8-11, 2008 in San Diego, CA.
Labrecque, Lauren I., Stephan Grzeskowiak, and Anjala S. Krishen (2008), “Social Motivations for Brand Loyalty: The Role of Conformity and Escapism,” presented at the American Marketing Association Summer Educators’ Conference, August 8-11, 2008 in San Diego, CA.
Diamond, William D. and Lauren I. Labrecque (2008), “Effects of Common Front-of-Package Icons on Nutrition Facts Panel Viewing Time and Product Perception,”presented at the Marketing and Public Policy Conference, May 31- June 1, 2008 in Philadelphia, PA.
Milne, George R., Lauren I. Labrecque, and Cory Cromer (2008), “Toward an Understanding of the Online Consumer’s Risky Behavior and Privacy” presented at the Marketing and Public Policy Conference, May 31- June 1, 2008 in Philadelphia, PA. (working paper submission).
Labrecque, Lauren and Ereni Markos (2008), “Experiences in the Virtual World: How Consumption, Flow, Telepresence and Marketing Play Out in Second Life,” presented at the Advertising and Consumer Psychology Conference, May 1-2, 2008 in Philadelphia, PA.
Labrecque, Lauren and William D. Diamond (2008), “Did You Pay Attention to the Ad? Predicting Implicit and Explicit Memory from Ad Viewing Time,” presented at the Society for Consumer Psychology Conference, February 21- 23, 2008 in New Orleans, LA.
Brashear, Thomas, Anthony K. Asare, and Lauren Labrecque (2007), “Social Responsible Retailing (SRR): A Framework of Business Practices,” presented at the Society for Marketing Advances Conference, November 7-10, 2007 in San Antonio, TX.
INVITED CONFERENCE ROUNDTABLE DISCUSSIONS
“Bringing Business World Experiences to the Classroom” Roundtable discussion at the Direct/Interactive Marketing Research Summit, October 1-3, 2011 in Boston, MA.
“Implementing a Direct/Interactive (D/I) Undergraduate Curriculum,” Roundtable discussion at the Direct/Interactive Marketing Research Summit, , October 9-10, 2010 in San Francisco, CA.
RESEARCH INTERESTS
Interactive Marketing, Sensory Marketing and Design (focus on color), and Branding
AWARDS AND FELLOWSHIPS
2011, Best Reviewer Award, Direct/Interactive Marketing Research Summit
2010, Isenberg School of Management, UMass, Top Doctoral Student Researcher Award
2010, AMS Doctoral Dissertation Proposal Competition Award Runner-up
2009, SMA Doctoral Dissertation Proposal Competition Award Winner
2009, AMA-Sheth Doctoral Consortium Fellow, Georgia State University
2007, Eugene M. Isenberg Awards Winner (for research in Marketing and Technology)
TEACHING INTERESTS
Internet/Interactive Marketing, Marketing Research, Integrated Marketing Communications, Consumer Behavior, and Brand Management.
COURSES TAUGHT
Internet Marketing
Marketing Research
PROFESSIONAL SERVICE
AMA Consumer Behavior SIG Leader- VP of Online Communications and Social Media
Reviewer for Direct/Interactive Marketing Research Summit 2011
Reviewer for CCT Conference 2011
Reviewer for AMS Conference 2011
Reviewer for AMA Winter Educator’s Conference 2010
Reviewer for ACR North American Conference 2009
Reviewer for AMA Summer Educator’s Conference 2009
Reviewer for AMA Summer Educator’s Conference 2008
Volunteer for ACR North American Conference 2008 (on site)
Reviewer for European Journal of Marketing
Reviewer for Journal of Business and Industrial Marketing
Reviewer for Media Psychology
Reviewer for Journal of Interactive Marketing
PROFESSIONAL AFFILIATIONS
American Marketing Association
Academy of Marketing Science
Chicago Interactive Marketing Association
Direct Marketing Association
Society for Marketing Advances
INDUSTRY EXPERIENCE
Internet Marketing Consultant
January 2003 – September 2006
Director of Multimedia Communications & DB Systems
Isenberg School of Management Amherst, MA(January 2004 – September 2006)
Online Marketing Coordinator
Estlow International Center for Journalism & New Media (September 2002 – September 2003)
Web and Graphic Design Specialist
Center for Judaic Studies, University of Denver (September 2001 – September 2003)
