Mobile Marketing – QR Codes and Augmented Reality

Posted By Lauren Labrecque ~ 10th November 2011

This week we discussed mobile marketing. During the lab I showed some interesting uses for QR codes, including using QR codes on headstones/shrines and QR codes on McDonald’s wrappers for accessing nutritional information. We had some discussion around effective uses of QR codes and the importance of adding value. We also took a look at how marketers are creating eye-catching custom QR codes, as opposed to the standard black and white squares.

We also focused on augmented reality (AR) through watching video and in-class demonstrations. For those of you who want to check it out, the examples used in class included:

Tobi.com Fashionista Virtual Dressing Room (Pretty neat discontinued online virtual fitting room experience)

Macy’s Magic Fitting Room (Virtual fitting room in NYC)

Yelp’s AR Mobile Application (Helps you find nearby restaurants by overlaying a virtual layer of reviews)

GE’s Ecoimagination Smartgrid (See a virtual wind turbine or solar power station)

DeBeer’s Forevermark Virtual Try On  (Try on a virtual diamond ring, earrings, and a necklace)

Taylor’s 3D Augmented Reality Experience  (Produces custom 3D AR experience- I found them at the 2011 DMA conference in Boston)

Augmented reality on a business card (Cool,  but creepy example of AR!)