Exciting Red and Competent Blue: The Importance of Color in Marketing

Color and Branding

The Assimilative and Contrastive Effects of Word-of-Mouth Volume: An Experimental Examination of Online Consumer Ratings

Online Consumer Reviews

Online Personal Branding: Processes, Challenges, and Implications

Online Personal Branding

The Role of Common Features

The Role of Common Features

Online Privacy

Online Privacy

Exploring social motivations for brand loyalty: Conformity versus escapism

Conformity versus Escapism