Search Engine Marketing

Posted By Lauren Labrecque ~ 31st October 2011

Over the past two weeks, students learned about the basics of Search Engine Optimization (SEO) and Paid Search. During our lab time, students installed the WordPress SEO plugin by Yoast and optimized their sites based on the SEO principles discussed in class. During the lab we also used a keyword density tool and HubSpot’s Website Grader to identify SEO problems.

After learning about Adwords the following week, students used the Google Adwords keyword tool to gain a better understanding of the keyword bidding process. I hope that some students continue to learn about paid search by taking part in the Google Online Marketing Challenge in the spring!

Lastly, students finally got the chance to look at their Google Analytics data. We may have uncovered signs of a stalker or two during the in-class demo!